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Fractional Leadership
to Unlock Brand Growth

FRACTIONAL CMO LEADERSHIP | BRAND DEVELOPMENT |
MARKETING STRATEGY & INNOVATION

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About Us

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About KO Strategy

KO Strategy is a San Francisco Bay Area-based brand and marketing consultancy that provides integrated marketing expertise, leadership to solve your most difficult marketing and business challenges.

Founded by Katherine O'Connor, an experienced CMO, brand and marketing leader and consulting veteran, KO Strategy specializes in working directly with founders and client teams of B2C and B2B companies from early stage startups to large established brands.

Katherine brings more than 20+ years of broad and deep business and marketing strategy experience working across and array of industries including health tech, CPG food & beverage, health & wellness, e-commerce retail and nonprofit sectors.

Every client receives an agile, customized approach, right-sized to your needs and budget. We also have access to a network of marketing service partners as needed to help you achieve your business goals.

Looking for fractional leadership or strategic advisory partner as you scale?

Let's Talk!

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Services

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FRACTIONAL LEADERSHIP

Not quite ready to hire a senior marketing leader full time? Consider a fractional CMO or strategy advisor.

KO Strategy provides a broad and deep range of marketing and business expertise and can onboard quickly, partner with client leadership and embed with the team to prioritize and address pain points, and achieve results as you scale.

BRAND DEVELOPMENT, MESSAGING AND ACTIVATION

Whether you are developing a new product, need a brand refresh or are in an early startup stage, KO Strategy can clarify cohesive brand messaging, or broader brand develpoment projects to consistently communicate your brand across verticals and touchpoints.

MARKETING & DIGITAL STRATEGY

Does you brand have a clear growth marketing plan, modern digital strategy and website to consistently communicate your brand across functions? Let us help you uncover key insights and articulate a game plan to "Knock it Out" of the park.

PRODUCT DEVELOPMENT & GTM STRATEGY

Creating and successfully launching a pipeline of new products and services that build on brand strengths and market opportunities are keys to long term growth. Learn more about our product innovation, and Go-To-Marketing (GTM) services.

What Clients Say

INSTANTLY "UPPED MY GAME" AS AN ENTREPRENEUR

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Katherine is a fantastic high-energy individual & super-dedicated marketing leader. She has a deep experience in brand strategy, cross-functional leadership, omni-channel e-commerce and digital strategy that is relevant to startups and established companies alike. …You can count on Katherine to bring solutions and an execution-focused approach to every situation.